2024 Sonoma County Wine Celebration Schedule of Events
September 19-21, 2024
SCWC Events Package: $1,500 per person
2024 SCWC Events Package for Thursday, September 19 through Saturday, September 21, includes:
- Thursday’s Welcome Reception
- Friday’s Celebration Event
- Saturday’s Live Auction
Attending with a group? Purchase the Gold Table Package for $15,000 which includes 10 tickets to each of these events, and a dedicated table with premiere seating at Saturday’s Live Auction.
Welcome Reception at Vintners Resort
Thursday, September 19, 2024 | 4:00 – 5:30pm
4350 Barnes Rd, Santa Rosa, CA 95403
Join us at the Vintners Resort Rose Terrace (next to the Event Center) to kick off the weekend’s festivities with a casual meet and greet reception and enjoy a fabulous selection of wine and appetizers, as we raise a glass and cheers together. Check in, pick up your three-day event credentials, make new friends and meet our incredible beneficiaries who make a difference in so many lives across Sonoma County.
Parking is available on-site.
Celebration Event at Sugarloaf Wine Co.
Friday, September 20, 2024 | 6:00 – 9:00pm
6705 Cristo Lane, Santa Rosa, CA 95409
Join Sonoma County’s top vintners for a festive country and western themed event with Wine Country Nights: Boots, Bottles and Bites. Don your favorite cowboy boots and western gear for an evening of exceptional wine, food, live music and celebration – Sonoma County style. SCWC Live Lot Vintners will share more about this year’s incredible auction lots, with many pouring specially selected wines.
The festivities will include a Best Boots contest, so get ready to enter to win when you arrive – snap a polaroid of your boots, and add them to the voting wall inside the Sugarloaf tasting room. You can also vote for your favorite culinary team for the BBQ Showdown, and you will be entered to win fun prizes. Dance the night away to live country music from Max Vogel & The Pickups, and join in the fun with line dancing demos and more!
Single event tickets are available, or included with the full package of SCWC Events.
Parking is available on-site. You will be directed to park in the main parking lot. Once that is full, complimentary valet parking will be available (cars will be parked in an overflow parking area on-site).
Live Auction at Chateau St. Jean
Saturday, September 21, 2024 | 1:00 – 5:30pm
Dress in your favorite colorful and floral apparel for this garden party themed event, held on the gorgeous, expansive lawn at Chateau St. Jean. The welcome reception will feature a special selection of wine, passed appetizers, and live music to set the stage for the afternoon.
You will have the opportunity to meet some of our wonderful beneficiary nonprofit organizations from across Sonoma County, who make an incredible difference in the community. As we head into the auction tent for lunch and the live auction, enjoy a special performance by students from Luther Burbank Center for the Arts Mariachi Ensemble and Ballet Folklórico program.
Raise your paddle and make a difference as you bid on an array of special local experiences and exclusive auction lots from rare wines and once-in-a-lifetime trips to all-inclusive wine and culinary experiences in Sonoma County and around the world.
Live Auction Proxy Bidding
Not able to join us in person for the Live Auction on September 21, 2024? Never fear – proxy bidding is available for SCWC live auction lots! Register for absentee bidding and you’ll be assigned a dedicated proxy bidder who will raise a paddle on your behalf during the live auction to bid on incredible once-in-a-lifetime wines and experiences.
Friday, September 20, 2024
Insider Wine Tours, $175 per person
Step aboard one of the shuttles bound for a specially curated, insider experience to one of the diverse appellations of Sonoma County. Visit an iconic vineyard destination where you’ll experience the unique terroir and taste distinctive wines grown in this special place. Journey onwards and enjoy a wine country lunch in a special setting, with more wines and behind-the-scenes stories from your vintner hosts.
Dry Creek Valley: Insider Wine Tour
9:00am – 2:30pm | Shuttle Pick-up at Healdsburg City Hall
Enjoy a Farm to Table experience in the Dry Creek Valley, one of the smallest enclosed American Viticultural Areas, experiencing both coastal and inland influences. Its vineyards extend along the valley floor, surrounding benchlands and hillsides, and produce a diverse selection of wines ranging from renowned Zinfandels to Bordeaux and Mediterranean varietals. Your day will begin with an intimate tour of SingleThread Farms, where they grow hundreds of different varieties of culinary crops and flowers throughout the seasons, followed by a multi-vintner Beyond-Zin tasting of Dry Creek Valley’s diverse varietals at Amista Vineyards, featuring their wines along with Dry Creek Vineyard, Mauritson Wines and Ridge Vineyards. Your journey finale is a farm to table experience with an al fresco lunch at Quivira Vineyards, featuring fresh produce, estate products and wine all produced from the property and it’s lush gardens.
Sonoma Valley: Insider Wine Tour
10:30am – 2:30pm | This tour is self-drive for attendees
Visit the historic Sonoma Valley and join in the celebration of the region’s 200th Anniversary, where the roots run deep and there is a family-first approach to farming passed down through generations. Your day begins with a special visit to Sangiacomo Family Vineyards where you’ll learn more about their 100+ year, multi-generational farming practices and enjoy a tasting with them and vintners who produce wines from their Sonoma Valley vineyards including Auteur Wines, Saintsbury, and Sojourn Cellars. Afterwards you’ll discover Donum with a seasonally-inspired wine paired lunch at their gorgeous Carneros Estate. Following lunch, enjoy a guided walking tour, exploring one of the largest accessible private sculpture collections in the world, The Donum Collection.
West Sonoma Coast: Insider Wine Tour
9:30am – 2:30pm | Shuttle Pick-up at Vintners Resort
Experience the cool climate wines of West Sonoma Coast, Sonoma County’s newest American Viticultural Area (AVA). This region is comprised of steep, rugged mountainous terrain along the Pacific Ocean coastline, with vineyard elevations ranging from 400 to 1,800 feet, and a cool, maritime climate producing distinctive, site-driven Pinot Noir and Chardonnay. Taste the place with a multi-vintner tasting of West Sonoma Coast’s cool climate wines hosted at Black Kite Cellars, featuring their wines along with Cobb Wines, Ernest Vineyards, Freeman Vineyard & Winery, Gros Venture Cellars, Hirsch Vineyards, Senses Wines, and Whistler Vineyards. Journey onwards to meet Paul and Kathryn Sloan of Small Vines for a tour of their organically farmed vineyard, with a private tasting and picnic lunch amongst the vines.
Thursday, September 19, 2024 | 6:30 – 9:30pm
Dine-Around Showdown Dinners
Join us for the new events featured at this year’s Sonoma County Wine Celebration (SCWC), benefiting Sonoma County Vintners Foundation (SCVF)! Experience the incredible bounty of Sonoma County at a sensational dining experience hosted by renowned chefs and winemakers.
SOLD OUT – SCWC Dine-Around Showdown Dinner: Sonoma Valley, Family Style!
Featuring Glen Ellen Star, Bedrock Wine Co., Sangiacomo Family Vineyards, Three Sticks Wines, with receptions at Laurel Glen Vineyard and Talisman Wine
Date: Thursday, September 19, 2024 | 6:30 – 9:30pm
Welcome Reception: Laurel Glen Vineyard and Talisman Tasting Rooms, 13750 and 13651 Arnold Drive, Glen Ellen, CA 95442
Dinner: Glen Ellen Star, 13648 Arnold Drive, Glen Ellen, CA 95442
Join us for this special Sonoma County Wine Celebration (SCWC) Dine-Around Showdown Dinner, hosted in Glen Ellen where you’ll be immersed in the heart of Sonoma Valley!
The night begins at 6:30pm with a progressional welcome reception, hosted at the tasting rooms of Laurel Glen Vineyard, followed by Talisman Wine. Enjoy a special flight of wines and light appetizers to kick off your evening. Next you’ll head over to Glen Ellen Star for an intimate, private dining experience with your three vintner hosts, Bedrock Wine Co., Sangiacomo Family Vineyards and Three Sticks Wines. Chefs Ari Weiswasser and Bryant Minuche have crafted a very special seasonal menu, served family style paired with these incredible wines, featuring their signature wood-fire cooking technique and ingredients sourced from amazing gardens and local producers that showcase the best of the region. You’ll taste an array of the many distinctive varietals grown in Sonoma Valley, hear insider stories from each of your vintner hosts, learn more about the historic Sonoma Valley and toast to its 200th anniversary. Don’t miss this opportunity to become a part of the Sonoma Valley family, and celebrate all that is so special about the region!
SOLD OUT – SCWC Dine-Around Showdown Dinner: A Perfect Score!
Featuring The Matheson, Valette Wines, Pride Mountain Vineyards, Lombardi Wines, Kobler Estate Winery
Date: Thursday, September 19, 2024 | 6:30 – 9:30pm
Location: The Matheson, 106 Matheson Street, Healdsburg, CA 95448
Join us for this special Sonoma County Wine Celebration (SCWC) Dine-Around Showdown Dinner, hosted by local celebrity chef Dustin Valette and friends at The Matheson in Healdsburg.
The night begins at 6:30pm with passed small bites and a special selection of reception wines, followed by a culinary journey in their private event space perched overlooking The Matheson’s dining room. You’ll enjoy a masterful five-course dinner crafted by Chef Dustin, featuring seasonal offerings with each dish celebrating the bounty of Sonoma County. Each savory course will be paired with incredible wines from your four vintner hosts, Lombardi Wines, Kobler Estate Winery, and featuring Pride Mountain Vineyards and Valette Wines (who will each be pouring their 100-point score Cabernet Sauvignons) and more. Don’t miss this opportunity to score a perfect evening for yourself and friends, and celebrate all that is so special about Sonoma County!
If you are unable to attend all three days of SCWC events, single event admission tickets are available. Mix and match these à la carte experiences to enjoy with friends. Tickets have limited capacity, reserve your spot today.
- Thursday Dine-Around Showdown Dinners: $250 per person – SOLD OUT
- Friday Insider Wine Tours: $175 per person
- Friday Celebration Event Ticket: $275 per person
- Saturday Live Auction Ticket: $1,000 per person
The Proceeds Matter
Auction proceeds from the SCWC events are distributed to Sonoma County nonprofit organizations focusing on education & literacy, health & human services, the environment and arts & culture. With the generosity of kindhearted donors, the Sonoma County Wine Auction has raised millions of dollars for the Sonoma County Vintners Foundation (SCVF) since its inception, making a powerful impact on our local community. To date, more than 430 organizations have received assistance from SCVF. Your participation in the auction helps transform lives, create new possibilities, and make a long-lasting, positive change.
Home Away from Home
Relax at Vintners Resort
Stay, play and relax at Vintners Resort during the Sonoma County Wine Celebration events. Get an exclusive preferred rate with code SCWNECELEBRATION when booking your stay at Vintners Resort for the 2024 events.
Easy Travel
Fly Direct to Sonoma County
Fly directly into Charles M. Schulz Sonoma County Airport (STS), located within easy driving distance of all SCWC events. STS offers nonstop flights to and from thirteen cities. Easy in, easy out!
Plan Your Visit
Download the Sonoma County App
Plan your trip using the Sonoma County app from our SCWC Destination Partner Sonoma County Tourism. Available in the Apple App Store and the Google Play Store, the app helps users create an itinerary in real-time to plan the perfect getaway.
Sneak peek 🫣 Mussels and Clams Chowder with celeriac and smoked bacon en Croûte - 2020 Kick Ranch Sauvignon Blanc bricoleurvineyards - Sonoma County Wine Auction Dinner found raiser bricoleurvineyards sonomacountyvintners #theproceedsmatter #bricoleurvineyards #foodandwine #winepairing #food #foodporn #foodie #foodblogger #foodphotography #foodstagram #instafood #foodies #foodlover #foodgasm #foodoftheday #foodpic #cheflife #chefofinstagram #foodofinstagram #mcfusa #food_art #plating #foods #yummy #tasty #gourmet #foodforfoodies #foodphoto #foodartchefs #bestofsonoma

🔥Focus on executing today,
➖Get your meals in, train, sleep, repeat.
➖Don’t focus on the outcome
#relentless #relentlessstrength #relentlesstip #chestday #pecdec #garyvee #theproceedsmatter #trusttheprocess #melbournegym #’melbournepersonaltrainer

These guys. Joe Anderson BenoviaWinery, left, winning bidder for Lot 7 SonomaCountyVintners’ #SonomaCountyWineAuction last Saturday, posing with JC_Boisset, who donated the lot: “a once-in-a-lifetime trip from Paris to Burgundy with Michelin-starred restaurants, insider Burgundy experiences, and VIP tastings at iconic vineyards.” With M. Boisset as escort, no less.
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. JCB, the auction’s 2022 Vintner Honoree (he also hosted the Best. Party. Ever. BuenaVistaWinery on Friday night), graciously allowed a second lucky bidder to experience this French treat, the two bids netting $110,000 out of SCWA’s total of $1.8 million raised this year.
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. #TheProceedsMatter, btw, going to #SonomaCounty charities in the following areas: . . .
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. Education and literacy.
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. Health and human services.
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. The environment.
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. Arts and culture.
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. #SonomaCountyVintners put on one heck of a good party, too. Bravo to all the participants and the folks ChalkHillEstate, where the auction took place!

Three days of charity fun SonomaCountyVintners` annual #SonomaCountyWineAuction, starting with dinner TheMathesonHbg`s hosted by this year`s Chef Honoree, Dustin_Valette. The next evening`s Best.Party.Ever. took place BuenaVistaWinery, and the following day was the auction, ChalkHillEstate. A few highlights in reverse: . . .
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. Auction setup at Chalk Hill.
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. Vintner honoree JC_Boisset and his wife, Gina Gallo.
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. Monica Lopez (BacchusLanding) and her winegrower dad, Al Lopez, the "Al" AldinaVineyards.
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. Nicole Hitchcock (NH_Sparkles), winemaker JWinery, spreading bubbly cheer.
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. Cuttin` loose in #BuenaVistaWinery`s tool museum at best party.
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. Andy LimerickLaneCellars, holding some 2020 1910 Block Zinfandel, a young delight (the wine!).
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. Exec Chef Rafael Molina of Boisset Collection, a hit for his filet mignon + truffle fries.
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. Excellent Chardonnays and Pinot Noirs along the way.
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. Dustin Valette`s dad, aka "Pops," holding 2019 Valette Pinot Noir by Bob Cabral BobCabralWines.
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. Chef Dustin before dinner on the mezzanine.
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. In addition to great wine and food (splendid wine gossip, too) at the events, it was gratifying to learn about the work of various nonprofits and the individual lives improved by the grants.
Susan Fette, CEO TLC4KidsOrg, spoke at the dinner about how her organization (TLC Child & Family Services) uses auction $$ to help youth ages 16–24 to cover basic needs after getting into a jam. The TLC grant is one of many in the health/human service area; other emphases include the environment, education and literacy, arts and culture, and emergency relief (wildfires, Covid, etc.).
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. I proudly cover more than six dozen #SonomaCountyVintners wineries for FodorsTravel`s Napa / #Sonoma guide (with more on the way in the next edition).
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. More auction photos on my FB (also /dannymangin).
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. #SonomaCounty #SonomaCountywine #visitSonomaCounty #theproceedsmatter

Millions raised for great causes at the Sonoma County Wine Auction with generous contributions from Benovia Winery, Bricoleur Vineyards & Keller Estate 🙌❤️
#sonomacountywineauction #sonoma #scwa #theproceedsmatter

Hats off to the amazing team that produced this weekend’s splendid Sonoma County Wine Auction - it was inspiring to participate alongside so many generous and dedicated wine industry champions collaborating to support the community we all share in Sonoma County. Thank you to Sonoma County Vintners Foundation, to Chalk Hill And Buena Vista for your leadership! #sonomawineauction #sonomacountyvintners #buenavistawinery #chalkhillwinery #theproceedsmatter #sonomawines

Chalk Hill Estate provided the perfect setting for the Sonoma County Vintners 2022 Sonoma County Wine Auction. A fun afternoon with fabulous food & wine shared with Sonoma vintners, colleagues and friends, gathered together for a wonderful cause. #sonomacountywine #sonomacountyvintners #sonomacountywineauction #parkavenuecatering #glenellenstar #jcboisset #dustinvallette #theproceedsmatter #chalkhillwinery

This week’s the week! We’re very fortunate to be participating in sonomacountyvintners Sonoma County Wine Auction! The proceeds support so many well-deserving nonprofit organizations focusing on education, health, the environment and more. We’ll be pouring special large format wines on Friday night at the Best. Party. Ever. at buenavistawines and hosting tables at the live auction Saturday at chalkhillestate 🍷Cheers to a wonderful cause! Find out more and get tickets at the link in our bio. #scwa #theproceedsmatter #sonomacounty #auction #foragoodcause

Join us at the largest fundraising weekend in #SonomaCounty! Sonoma County Wine Auction events are set for Sept 15-17. Get your tickets now to attend the intimate vintner dinners, Best.
Party. Ever. and the live auction.
Proceeds are distributed by Sonoma County Vintners Foundation to nonprofits in our
community focusing on education
& literacy, health & human services, the environment, and arts &
culture. Link in bio for Ernest’s participation! ⬆️
#TheProceedsMatter #SCWA #SCVF #thepowerofgiving #sonomacounty #sonomawinecountry #sonomawine #giveback #donate #community

Thanks to @vintecclub for their support of our Sonoma County Wine Auction, planned for September 15-17. See the live auction lots and get your tickets at sonomacountywineauction.com.
#SCWA is produced by Sonoma County Vintners Foundation, with the proceeds supporting annual Community Grants for local nonprofits and the Emergency Relief Fund. #TheProceedsMatter
#sonomawine #sonomacounty #sonomawinecountry #sipsonoma #ThePowerofGiving

We are proud to host this year`s Sonoma County Wine Auction, which is our largest community fundraising event.
Proceeds are distributed by Sonoma County Vintners Foundation to non-profits in our community focusing on education and literacy, health and human services, the environment, and arts and culture. See full details at the link in our bio!

Sonoma County Vintners Foundation Executive Director Mike Haney spoke at last night`s ¡Salud, Sonoma Youth! fundraiser for SCVF beneficiary Side by Side, held at @griffodistillery. We`re honored to be able to support the work they and other non-profit organizations do in our community!
#SCVF #SonomaCounty #SonomaWine #SipSonoma #TheProceedsMatter #SCWA
@sidebysideyouth

This happened...So good!
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#sawyersomm #sonomacountyvintners #sonomacountyvintnersfoundation #theproceedsmatter #sonomacountywine #bestwinebarever #sonomacountyagriculture #sauvignonblanc #chardonnay #pinotnoir #cabernetsauvignon #merlot #cabernetfranc #malbec #zinfandel #syrah #grenache #montagehealdsburg #sonomacountystrong

Chef Justin of jacksonfamilywines with fresh sonoma coast oysters, rosé, amazing flowers #SonomaCountyWineAuction lacremawines More travel deets at www.getlosthouston.com #TheProceedsMatter #sonomacountyvintnersfoundation
#visitsonoma #charity #community #travel
#gallo #korbel #rodneystrong

Fun highlights from the #BestPartyEver thrown by the #SonomaCountyVintners to kick off the amazing #SonomaCountyWineAuction 2021! Watch for more photos from the Auction today!!!
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#sawyersomm #sonomacountyvintners #sonomacountyvintnersfoundation #bestpartyever #theproceedsmatter #sonomacountywine #bestwinebarever #sonomacountyagriculture #sauvignonblanc #chardonnay #pinotnoir #cabernetsauvignon #merlot #cabernetfranc #malbec #zinfandel #syrah #grenache #montagehealdsburg #sonomacountystrong

Its feels like Fall in sonomacounty 🍂🍷
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Last night I attended the “Best Party Ever” at montagehealdsburg for Sonoma County Wine Auction Weekend. It is Sonoma County’s largest auction benefiting many wonderful non-profits, making a powerful impact on the lives of those here who are most in need. Thanks to the incredible generosity of sonomacountyvintners and chefs, the auction raises significant money for community grants, making a lasting difference in education, health & human services, the environment and arts & culture.
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To learn more about the Sonoma County Auction and to donate please click on my linkinbio

You`re invited! Join Sonoma Valley Vinters Foundation at their Sonoma County Wine Auction September 16-18th. This weekend will be full of incredible events including an opening night celebration party, vinter dinners, and an impactful auction to give back to Sonoma County!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The donations will help support Sonoma County through incredible grant programs and charitable giving. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Make sure to buy your tickets today at https://sonomacountywineauction.com/⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#SonomaCountyWineAuction, #TheProceedsMatter #SonomaCountyVintnersFoundation #SonomaCountyVintnersd

The Sonoma County Vintners Foundation is a proud, longtime supporter of local nonprofits that support healthy & human services throughout Sonoma County. Our funding targets immediate and direct critical safety net services, such as access to food, shelter/housing, transportation or medical expenses. Learn more about our
Foundation, our pillars and our mission by clicking the link in our bio!
📸: @thelivingroom_sc
#SCVF #ThePowerofGiving #TheProceedsMatter

We’re thrilled to kick off this year’s virtual festivities for the 2020 Sonoma County Wine Auction! Check out the exceptional auction lots from exclusive experiences to some of the rarest wine collections. Get ready to bid and win your dream lot as you support our local Sonoma County community! It’s not too late to register and feel the overflow of generosity Saturday night, during the virtual Fund-A-Need program and watch our top-tier auction lots close live!
Register now at the link in bio! ✨
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#SonomaCountyWineAuction #TheProceedsMatter #ThePowerofGiving #SonomaWine #SonomaCounty #Philanthropy #Celebration #SipFromHome #VirtualAuction #OnlineAuction #WineExperiences #Wine #WineandFood

Chef John Ash was honored today at #SonomaCountyWineAuction and helped raise 95k for wonderful charities. Very proud of this wonderful guy! #theproceedsmatter

So excited to be at the Sonoma County auction this year. So much enthusiasm over all the awards Sonoma County has won! Can’t wait until the auction begins! #SonomaCountyWineAuction #theproceedsmatter
